New marketing levy riles Grenada hoteliers

By Admin Wednesday December 18 2013 in Caribbean
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ST. GEORGE’S: The Grenada Hotel and Tourism Association (GHTA) says it is not pleased with the government’s plans to impose a US$5 levy a night on stayover visitors, saying that the matter had never been discussed with stakeholders.

 

While delivering an EC$933.9 million (one EC dollar=US$0.37 cents) budget last week, Prime Minister Dr. Keith Mitchell said the levy would be used to help market the country overseas.

 

“The funds collected from this Levy will be used exclusively for marketing Grenada and will be collected by government and channelled to the Grenada Tourism Authority (GTA) for the sole purpose of marketing Grenada,” he said.

 

But GHTA executive director, Pancy Cross, said her members were not pleased with the measure.

 

“We are not happy about this and our Board of Directors will discuss the implementations and impact this fee can have on the hotel sector and then we will issue a statement,” said Cross.

 

She said the GHTA first became aware of the matter when it appeared in a local newspaper, adding “this levy was never discussed with us previously”.

 

Next month, the GTA will become the new agency for marketing Grenada’s tourism product, replacing the Grenada Board of Tourism.

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