KINGSTON: Minister of Tourism and Entertainment, Dr. Wykeham McNeill, has announced the establishment of a Sports Tourism Implementation Committee (STIC).
The purpose of the STIC is to convert the potential of sports tourism in Jamaica into practical initiatives. The committee will support and complement the work of the Jamaica Tourist Board and the Ministry of Sports and its agencies.
“I view this initiative as a positive indication of the possibilities of sports tourism as we move to implement more and more tangible elements, and continue to develop a sports tourism policy in tandem with the Ministry of Sports,” said Dr. McNeill at the recent launch of the Jamaica Cup Soccer Cup tournament at the Wyndham Hotel.
The committee is chaired by Chris Dehring, CEO of LIME and former Managing Director and CEO of International Cricket Council Cricket World Cup 2007. Its mandate is to identify and work with both local and overseas interests to create sporting-focused events and activities.
STIC will seek to utilize Jamaica’s athletic success, which was highlighted at the recent London Olympics, to help create sporting opportunities for Jamaica’s tourism industry.
“For our tourism sector to develop in the long term we must diversify our market segments, and in order to do this we need to attract and sustain new segments such as sports tourism by providing a wider range of offerings in our product portfolio,” said McNeill.
“The potential for developing sports tourism as a viable market segment in Jamaica is tremendous. (Following) Jamaica’s dominance in track and field at the recent London Olympics, now is the time to harness this potential.”