KINGSTON: The Bob Marley Foundation has agreed to partner with Jamaica Promotions Corporation (JAMPRO) to provide support for the 2015 Jamaica Film Festival.
Founded in 1986, the Bob Marley Foundation has assisted many local entities to encourage cultural and social development. The Jamaica Film Festival aims to display Jamaican content to a wider audience and promote investment into the industry.
The Bob Marley Foundation/Tuff Gong will be partnering in a workshop on the use of music in film and the marketing of film soundtracks, providing a short film for viewing at the film festival and participating in planning the event.
“I believe this is an ideal partnership; JAMPRO and The Bob Marley Foundation share similar objectives and strategies in enhancing and building cultural and creative industries,” said Minister of Industry, Investment and Commerce, Anthony Hylton, who announced the partnership last week. “It shows that the Ministry of Industry, Investment and Commerce is determined to continuously develop partnerships aimed at achieving sustainable, transformational growth.”
The Motion Picture Association of America (MPAA) has announced that for the first time, a film market outside of North America has accrued a value of more than US $3 billion. China, the market that experienced this increased value, had a growth of 27 per cent in 2013.
With this surge in production and market value in mind, JAMPRO president, Diane Edwards, emphasized the agency’s focus on developing creative industries professionals and the sector to create economic growth. She also welcomed the Bob Marley Foundation’s decision to partner with the Jamaican Film Commission.
“JAMPRO believes that the fruits of the creative intellect and expression of the Jamaican people are critical components to driving economic growth, national wealth and prosperity,” she said. “The hosting of the Jamaica Film Festival aligns with JAMPRO’s strategy to develop economic activity in the sector and will provide a market place for film makers to display their work and make deals.”
Marie Bruce, general manager of Bob Marley Group of Companies, said that Jamaica has a unique advantage as a popular brand and destination. Bruce used the immediate success of the recently released Jamaican film, Destiny, as an example of the demand for Jamaican content due to the power of the brand.
“The reception we got was overwhelming,” she said. “Jamaica was the shining star (in the film).”