Android users can now access a digital interactive game conceived by former Share photographer-turned-film producer Sudz Sutherland.
Hungry Eyes Film & Television – co-founded by Sutherland and his wife Jennifer Holness – and award-winning game developer XMG Studio collaborated to release the unique mobile application (app), the Mu$ic Biz, which is a cutting edge mobile game app that bridges the hip hop music world with the gaming universe.
Taking the mobile game experience to the next creative level, the Mu$ic Biz allows aspiring artists and music enthusiasts to build their own music label from scratch and in the process aspire to become virtual music moguls.
Players can sign fictional artists, manage their careers, produce and sell music by mixing tracks within the game and even collaborate with real-life hip hop producers.
Sutherland said his love of Motown inspired the game.
“The idea of what it would be like to build your own record label was something that appealed to me,” he said. ‘I thought it would be fun. It’s like you have a label and you start off with an artist and you add as you go along. You can make music in the game, you can mix a thousand beats and you could sell records and make money.”
The game’s goal is to engage users throughout the music-making process as they sign new artists, create platinum-selling records, sample music, go on tour and market their artists. The user assumes the role of the founder and chief execute officer of a new record label and is responsible for building their label from scratch to super stardom.
“The ultimate goal is to build an empire by signing the most artists, amassing the greatest number of fans and making a lot of money,” added Sutherland.
Several Canadian and American hip hop artist and producers are incorporated as music legends in the game.
“Hip hop is what the kids today listen to,” said Holness. “We have a lot of amazing talent tied to music genre and they are right in our midst in the city.”
The game’s music legends include Kardinal Offishall, Alchemist, Madchild, Frank Dukes, Jake One Luv Breeze, Raz Fresco, Tory Lanez, Honey Cocaine, Rick Kidd, Mr. Porter and Keysha who teaches hip hop at the East Scarborough Boys & Girls Club.
“In addition to having fun, those playing this game will get a grasp of how hard artists have to work to make it in this business,” said Keysha who combined with American rappers Doug E. Fresh and Mims on her first single, Hollywood Fresh.
The game, which debuted earlier this year, was only available to iOS mobile operating system users prior to November 15.