One of the largest multicultural broadcasters in Canada, CHIN 100.7 FM, welcomes The Swing to its Saturday night programming. Beginning in December, four 60-minute shows – Talk to Me, What the Women Want, Reggaemania and Soak in the Soca – will air from 9 p.m. to 1 a.m. in Toronto and to the world at large.
After specializing in event management, marketing and promotion for over 25 years, the Jones & Jones Group, a Canadian-based multi-service corporation, has broadened its endeavours to the radio market, partnering with CHIN Radio/TV International to begin the next chapter. With this inaugural venture into the world of broadcasting, Jones & Jones Group, executive producers of The Swing, proudly presents this weekly dose of dynamic and engaging urban culture, music and talk shows.
“When the opportunity presented itself we needed to take it,” said Denise Jones, CEO of the Jones & Jones Group. “The whole team is excited about this move into radio and it comes at a great time as we continue to establish the Jones & Jones Group and our diverse offerings.”
The Swing’s executive producers have assembled a high-powered cast to offer music and talk radio that is committed to meaningful programming that explores real issues from varying perspectives, mixed with a diverse blend of urban music.
Live from the studios at 622 College Street in the heart of Toronto’s Little Italy, The Swing launches on Saturday, December 3 at 9 p.m. with Talk to Me. This radio show is touted as an edgy combination of Oprah, Gayle King, Sex and the City and The View. Hosts Sharon McLeod, Rachael-Lea Rickards, Teresa “Sweet T” Castellucci and Denieca Daniels get together to discuss everything – spirituality and sexuality, love and relationships, current affairs at home and abroad, culture and community, and Toronto events.
At 10 p.m., Jesse Jones tackles a complex question men continue to ask in What the Women Want. Jesse Jones brings in engaging personalities to go head-on with listeners in search of answers. He and DJ Omada will also incorporate a unique blend of R&B, hip hop, soul and house music to round out the program.
At 11 p.m., Toronto’s reggae icon, DJ Ron Nelson, keeps the vibes “jiggy” with Reggaemania. Until midnight, the DJ will mix rock, dancehall and everything in between from yesterday right “up to di times”. Expect the latest “passa passa” and special guests to pass through this vibrant radio show.
From midnight to 1 a.m., Toronto soca crew, D’Enforcas, will keep the musical fire burning with Soak in the Soca. D’Enforcas will catch up with soca and calypso superstars as they travel to Toronto.
The four radio shows are designed to help fill the void of African-Canadian and Caribbean Saturday night programming between the hours of 9 p.m. and 1 a.m.
The Swing begins December 3 and continues every Saturday from 9 p.m. to 1 a.m. on CHIN International Radio 100.7 FM in Toronto and globally on www.chinradio.com.