KINGSTON: Telecommunication provider Digicel has purchased a majority stake in the St. Lucia-based International Media Content (IMC) Ltd., the parent company of regional sports broadcaster, SportsMax, and North American broadcaster CEEN-TV.
The terms of the deal allow the founder and a number of the lead principals to continue having an ownership stake and be involved in the day-to-day running of the IMC operation.
SportsMax, available in 23 countries across the Caribbean, is the region’s first and only indigenous 24-hour sports cable channel, featuring a mix of international, regional and local sports content.
“As a complete communications solutions provider, it’s all about ensuring our customers enjoy access to the best multimedia content on the best devices via the very best network and that we meet all of their communication, entertainment and networking needs.” said Digicel Group CEO, Colm Delves.
The acquisition follows Digicel’s entry into the cable TV market with recent purchases in Anguilla, Dominica, Jamaica, Montserrat, Nevis and the Turks & Caicos Islands.