NEW YORK, USA: A Caribbean film company has announced a major deal with a veteran New York-based distributor to promote Caribbean culture to global audiences.
The Barbados-based CaribbeanTales Worldwide Distribution (CTWD) has entered a new partnership with New York’s Third World Newsreel (TWN), linking the region’s premier sales and distribution company for Caribbean films with a seasoned educational distributor, in a deal that will allow both companies to distribute each other’s Caribbean-themed content across their respective networks.
“CaribbeanTales films will immediately benefit from TWN’s wide access to the North American educational markets in both the United States and Canada, while TWN films will be distributed internationally by CTWD, and benefit from the Barbadian company’s access to the Caribbean market, including regional and international marketing initiatives and festivals,” said a statement issued by CTWD.
CTWD founder and CEO Frances-Anne Solomon said the partnership had mutual benefits.
“Third World Newsreel’s important catalogue and huge contact base will be an invaluable addition to our own business, because we will have more focused reach into the educational market,” she said. “The deal will also substantially increase the size of our catalog in the international marketplace.”
Dorothy Thigpen, Executive Director of TWN, whose catalog includes “The Other Side of the Water,” the journey of a Haitian rara band in Brooklyn, and “Sweet Sugar Rage,” the story of a popular Jamaican women’s troupe which uses improvisation and theater as consciousness-raising tools, said the new partnership will also enhance her organization’s catalog.
“The Caribbean is an important market for us and this deal melds seamlessly with our mission to effect social change while encouraging people to think critically about their lives and also the lives of others,” she said, adding that TWN and CTWD films not only entertain and educate, but “propel people into action”.
CTWD is the first full-service film distribution company in the English-speaking Caribbean, and aims to become the go-to solution for producers and buyers of Caribbean-themed content. The company holds marketing events through the CaribbeanTales Film Festival Group, and provides co-production services to producers.