Tourism sector continues to grow

KINGSTON, Jamaica: Jamaica’s tourism sector continues to record impressive growth, with visitor arrivals for the three-month period from July to September increasing more than seven per cent when compared with the same period for the previous year.

Minister of Tourism, Edmund Bartlett, says the growth for the period under review is the result of the efforts of tourism stakeholders to build a world class tourism product and the marketing efforts of the Jamaica Tourist Board in the international markets.

“Jamaica’s tourism is among the best in the world, which is why we continue to see a growing number of visitors coming to our shores despite the still difficult global economic climate,” said Bartlett.

Figures from the Jamaica Tourist Board (JTB) show that during the months of July, August and September 2010, 642,182 visitors (both stop over and cruise arrivals) came to Jamaica, compared with 596,438 for the same three-month period in 2009. This represents an increase of 7.7 per cent, the largest growth in visitor arrivals for any period since the start of the year.

Jamaica earned US$1.418 billion from stop over and cruise arrivals from January to August, a 2.2 per cent increase over the same period last year.

In order to continue growth in the tourism sector, Bartlett said more effort will be placed on arrivals out of Argentina, Brazil and Columbia as part of a broader emphasis on targeting emerging markets.

As a result, Bartlett said the JTB will implement a marketing and promotion initiative for the South American region. The overall projection for tourist arrivals for the year is four to five per cent.

In addition, Bartlett said Jamaica’s airlift capacity for the upcoming winter tourist season remains at adequate levels with some 671,002 seats available for the United States and 227,479 seats for Canada – Jamaica’s main markets.


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