St. Lucia looks to travel agents to increase tourism


Canadian visitor arrivals to St. Lucia have increased by 109 per cent in the first nine months of the year, the country’s Director of Tourism Louis Lewis said while in Toronto last week for the “Live the Legend” forum and trade show.

“Canada is our third largest market bringing in about 50,000 tourists annually,” he said. “We are already well on track to surpass that total because we are well above what we were for a similar period last year. The market here has been growing significantly over the past few years.”

He said the St. Lucia Tourist Board is looking to the local travel agents to maintain the momentum in Canada and provide growth.

“We know the travel agents are quite important for our destinations,” he said. “Our research shows they are the ones that assist travelers in making the decision as to where they want to go for a vacation. They are a key component in bringing business to us.

“At these shows, we are providing education for the agents and basically making it easy for them to sell the destination to clients.”

WestJet and Air Canada Vacations fly four and three times weekly respectively between Toronto and St. Lucia.

Toronto was the final stop in the “Live the Legend” campaign to market St. Lucia as a destination as choice for visitors. The road show made 20 stops in the United States, reaching almost 1,600 agents.


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